If you`ve been to the grocery store lately you probably have noticed the new trend going on with breakfast cereals. Many of your favorite cereals have switched to whole grain wheat as the main ingredient. Are these cereals good for you or is this just another gimmick used by companies to sell more of their product? I am going to explain some of the positives and negatives associated with the “healthy cereals” you have recently been eating. I am also going to give you some examples of the different marketing techniques used by cereal manufactures to sell more of their product to the consumer.

In the past couple of years cold cereal has been given the reputation of being unhealthy. Since most cereals contain high amounts of sugar, most bodybuilders try keeping away from it for a couple of reasons. The sugar can make you even more hungry and you could end up eating more than your body requires. It is also considered a high G.I. carb source which can spike your insulin levels rapidly, leaving your body feeling low on energy. Now that cereal companies have switched to whole grain, it leaves you wondering if it`s actually a good part of a trainee`s diet.

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